Identify Your Needs and Protect Your Intellectual Property
Intellectual Property Rights (IPR) are an excellent support structure for the brand work of a company or community and facilitate a significant competitive advantage. Protecting and managing IPR creates a foundation for profitable business and serves as a crucial risk management tool.
Because intellectual property makes up an increasingly large and important part of companies’ assets, and design is a key factor adding business value, success requires an understanding of how to protect and utilise rights.
- “New companies, in particular, benefit from IPR as they are an excellent way to pique the interest of investors, such as private equity investment firms. Intellectual property rights also offer ways to protect your rights in a highly-competitive market,” says Director of Patents and Trademarks Jorma Hanski from the Finnish Patent and Registration Office (PRH).
Source: Design Forum Finland