The Value of Patents in Your Marketing Strategy

The Value of Patents in Your Marketing Strategy

Your patent is your property, an important asset to your company. Paraphrasing the USPTO’s definition, a patent is an intellectual property right granted by the federal government to an inventor to prohibit others from making or selling their invention for a limited time, in exchange for public disclosure of the invention. That being said, a patent offers your company much more than legal protection; it can also play an integral part in your marketing strategy.

While a patent does give you the ability to pursue legal action against copycats, it also helps ensure that you’ll likely never have to. The mere potential for a lawsuit is enough to deter many companies from attempting to reproduce your work. No one wants to be involved in a lengthy, expensive legal battle, especially when it seems clear that they’d be on the losing side of it.

Source:  Launch Team Inc.

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